Brand New Logo

I'm pleased to announce the arrival of our new logo built by Suzie Jurado www.suziejurado.com. Suzie and I first met up at Thunderbird's Coffee in East Austin to discuss this project about 2 weeks ago. I told her that I needed a new logo that was special, unique, and somehow had a meaning behind it.

The best part of the logo is the camera and the lens. The camera was designed by her and the lens came from an idea I had. The lens is an Enso. From Wikipedia - Ensō (円相) is a Japanese word meaning "circle" and a concept strongly associated with Zen. Ensō is one of the most common subjects of Japanese calligraphy even though it is a symbol and not a character. It symbolizes the Absolute, enlightenment, strength, elegance, the Universe, and the void; it can also symbolize the Japanese aesthetic itself. As an "expression of the moment" it is often considered a form of minimalist expressionist art.
In Zen Buddhist painting, ensō symbolizes a moment when the mind is free to simply let the body/spirit create. The brushed ink of the circle is usually done on silk or rice paper in one movement (but the great Bankei used two strokes sometimes) and there is no possibility of modification: it shows the expressive movement of the spirit at that time. Zen Buddhists "believe that the character of the artist is fully exposed in how she or he draws an ensō. Only a person who is mentally and spiritually complete can draw a true ensō. Some artists will practice drawing an ensō daily, as a kind of spiritual exercise."[1]

I like to think that we here at Eleazar Paradise Photography will always do everything we can to make your project special, unique, and we will strive for perfection at all times. We believe this logo conveys that message.